TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via satellite. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and online conte